WHAT We Are

WHAT We Are

Exude is lipstick reinvented. With its sleek and patented applicator, Exude never melts or loses its shape. It even moisturizes. Available as a crème or gloss, Exude is as smart as it is beautiful – exactly like the women who
wear it.

WHY We Are

WHY We Are

Over time, the classic lipstick loses its shape, wearing down into a strange, shapeless mound, or taking on an uncanny resemblance to the Leaning Tower of Pisa. Lipsticks also melt, crumble, make a mess of the makeup bag, and require spelunking skills to extract the last bits when your stick has worn down. With Exude, these beauty hassles are a thing of the past.

Exude has created a one of a kind crystal lip color applicator that dispenses the perfect amount of product with each use. (It’s so precise that it even does away with the need for a lip pencil.)

Simply twist the tube once and you’re done – if you turn it too far, twist the other way and the extra goes right back into the casing so no lip product is ever wasted. Because the crème or gloss remains inside the applicator, it always stays fresh, and the lipstick never melts or loses its shape. Exude has already won the hearts and minds of users and beauty experts alike.


WHO We Are

WHO We Are

Exude Lipstick was invented by cosmetics industry veterans Diane Breidenbach and Laurence Mille after extensive conversations with both customers and manufacturers pointed to the problems with existing lipstick and lip gloss products. Following years of testing and intensive design work, they have created Exude Lipstick, a lipstick for the 21st century woman.